Laundry is done at home: Drought in the dry region of Pernambuco and Environmental Management in the Água Limpa Laundry

Authors

  • Ana Márcia Batista Almeida Universidade Federal de Pernambuco

DOI:

https://doi.org/10.21118/apgs.v5i3.4473

Keywords:

Degradação Ambiental, Sustentabilidade Socioambiental, Poder Público

Abstract

The present study is focused on the environmental management, and its educational aim is to emphasize the analysis of the sustainability dimensions (ecological, social and economic) when applied to Environmental Management actions in the private sphere, such as in “Produção Mais Limpa” and “ISO 14001 Environmental Management Systems”. The decision-making involves Antonio, owner of the “Água Limpa” laundry, located in Agreste Pernambucano, and is related to the manager’s difficulty in finding economic and environmental solutions for the high cost of water – the noblest feedstock of the laundry. In this region, water is scarce, and the pollution in the Capibaribe River, coming from production waste, is subjected to pressure by the Government and by other entrepreneurs. In this study, we utilized, as a data source, magazine reports, as well as an interview with the manager of the laundry. The case aids relevant discussions regarding the Environmental Management and Social Management discipline in Administration programs.

Keywords: Environmental Degradation, Environmental Sustainability, Public Power.

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Author Biography

Ana Márcia Batista Almeida, Universidade Federal de Pernambuco

Professora do curso de Administração da Universidade Federal de Pernambuco.

Published

2013-06-24

How to Cite

Almeida, A. M. B. (2013). Laundry is done at home: Drought in the dry region of Pernambuco and Environmental Management in the Água Limpa Laundry. Administração Pública E Gestão Social, 5(3), 134–142. https://doi.org/10.21118/apgs.v5i3.4473

Issue

Section

Teaching Case