Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens
DOI:
https://doi.org/10.21118/apgs.v10i3.5092Palavras-chave:
Terceiro SetorResumo
Esta pesquisa teve como objetivo geral identificar os fatores pessoais que motivam os brasileiros a doarem dinheiro e/ou bens. Para alcançar tal objetivo foi realizada uma pesquisa descritiva, quantitativa com corte transversal. Inicialmente foram identificadas na literatura 58 características pessoais que tendem a motivar o comportamento de doação de dinheiro e/ou bens. Estas variáveis foram convertidas em afirmações e, posteriormente, estruturadas em um questionário. Este questionário foi aplicado junto à 1073 doadores brasileiros que afirmaram realizar com regularidade a doação de dinheiro e/ou bens. Após coletados os dados, foi realizada a análise fatorial exploratória. O agrupamento das variáveis na análise fatorial exploratória resultou em 10 fatores de características pessoais (Imagem Pessoal, Aspectos Sociais, Necessidade de Ajudar, Aspectos Econômicos, Comprometimento com o Próximo, Benefícios Psicológicos, Consciência da Necessidade, Valores Pessoais, Aspectos Demográficos e Disposição em Ajudar). Tal análise favoreceu a identificação de dimensões subjacentes das características pessoais que tendem a motivar a realização da doação de dinheiro e/ou bens.
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Referências
Agostinho, D., & Paço, A. (2012). Analysis of the motivations, generativity and demographics of the food bank volunteer. International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), 249-261.
Amato, P. R. (1985). An investigation of planned helping behavior. Journal of Research in Personality, 19(2), 232-252.
Andreoni, J. (1990). Impure altruism and donations to public goods: A theory of warm-glow giving. The economic journal, 100(401), 464-477.
Anik, L., Aknin, L. B., Norton, M. I., & Dunn, E. W. (2009). Feeling good about giving: The benefits (and costs) of self-interested charitable behavior. Harvard Business School Marketing Unit Working Paper, (10-012).
Bachke, M. E., Alfnes, F., & Wik, M. (2014). Eliciting donor preferences.VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,25(2), 465-486.
Barcellos, R. F. (2014). O Comportamento dos doadores brasileiros: proposição e teste de um modelo explicativo. (Dissertação Mestrado em Administração) - Fundação Instituto Capixaba de Pesquisa em Contabilidade, Economia e Finanças - FUCAPE, Vitória, Espirito Santo, Brasil.
Bekkers, R., & Wiepking, P. (2006). To give or not to give, that is the question: How methodology is destiny in Dutch giving data. Nonprofit and Voluntary Sector Quarterly, 35(3), 533-540.
Bekkers, R., & Wiepking, P. (2007, October). Understanding philanthropy: A review of 50 years of theories and research. In 35th Annual Conference of the Association for Research on Nonprofit and Voluntary Action, Chicago.
Bekkers, R., & Schuyt, T. (2008). And who is your neighbor? Explaining denominational differences in charitable giving and volunteering in the Netherlands. Review of Religious Research, 74-96.
Bekkers, R. (2010). Who gives what and when? A scenario study of intentions to give time and money. Social Science Research, 39(3), 369-381.
Bekkers, R., & Wiepking, P. (2011a). Accuracy of self-reports on donations to charitable organizations. Quality & Quantity, 45(6), 1369-1383.
Bekkers, R., & Wiepking, P. (2011b). A literature review of empirical studies of philanthropy: Eight mechanisms that drive charitable giving. Nonprofit and Voluntary Sector Quarterly. 40(5), 924-973.
Bekkers, R., & Wiepking, P. (2011c). Testing mechanisms for philanthropic behaviour. International Journal of Nonprofit and Voluntary Sector Marketing,16(4), 291-297.
Bekkers, R., & Wiepking, P. (2011d). Who gives? A literature review of predictors of charitable giving part one: religion, education, age and socialisation. Voluntary Sector Review, 2(3), 337-365.
Bennett, R. (2003). Factors underlying the inclination to donate to particular types of charity. International Journal of Nonprofit and Voluntary Sector Marketing, 8(1), 12-29.
Borgonovi, F. (2008). Divided we stand, united we fall: Religious pluralism, giving, and volunteering. American Sociological Review, 73(1), 105-128.
Casale, D., & Baumann, A. (2013). Who gives to international causes? A sociodemographic analysis of US donors. Nonprofit and Voluntary Sector Quarterly. DOI:10.1177/0899764013507141.
Charities Aid Foundation. World giving index 2012: A global view of giving trends. Disponível em: <http://www.cafonline.org/PDF/WorldGivingIndex2012WEB.pdf>. Acesso em: 08 abr. 2015.
Charities Aid Foundation. World giving index 2014: A global view of giving trends. Disponível em: <http://www.cafonline.org/PDF/WorldGivingIndex2012WEB.pdf>. Acesso em: 08 abr. 2015.
Choi, N. G., & DiNitto, D. M. (2012). Predictors of time volunteering, religious giving, and secular giving: Implications for nonprofit organizations. organizations. Journal of Sociology and Social Welfare, 39 (3), 93.
Cronin-Gilmore, J., Bates, M., & Brown, D. (2014). Brand awareness: A community perception of a nonprofit organisation. Journal of Brand Strategy,3(2), 155-168.
Cunningham, M. R., Steinberg, J., & Grev, R. (1980). Wanting to and having to help: Separate motivations for positive mood and guilt-induced helping. Journal of Personality and Social Psychology, 38(2), 181-192.
Curtis, D. W., Evans, V., & Cnaan, R. A. (2015). Charitable practices of Latter-day Saints. Nonprofit and Voluntary Sector Quarterly, 44 (1), 146-162.
Du, L., Qian, L., & Feng, Y. (2014). Influences of altruistic motivation, shared vision, and perceived accessibility on microcharity behavior. Social Behavior and Personality: an international journal, 42(10), 1639-1650.
Du, X., Jian, W., Du, Y., Feng, W., & Zeng, Q. (2014). Religion, the nature of ultimate owner, and corporate philanthropic giving: Evidence from China.Journal of Business Ethics, 123(2), 235-256.
Eckel, C. C., & Grossman, P. J. (1998). Are women less selfish than men?: Evidence from dictator experiments. The economic journal, 108(448), 726-735.
Fong, C. M. (2007). Evidence from an experiment on charity to welfare recipients: Reciprocity, altruism and the empathic responsiveness hypothesis. The Economic Journal, 117(522), 1008-1024.
Gazley, B., & Abner, G. (2014). Evaluating a Product Donation Program: Challenges for Charitable Capacity. Nonprofit Management and Leadership,24(3), 337-355.
Germain, M., Glynn, S. A., Schreiber, G. B., Gelinas, S., King, M., Jones, M., ... & Tu, Y. (2007). Determinants of return behavior: a comparison of current and lapsed donors. Transfusion, 47(10), 1862-1870.
Gittell, R., & Tebaldi, E. (2006). Charitable giving: Factors influencing giving in US states. Nonprofit and Voluntary Sector Quarterly, 35(4), 721-736.
Gottesman, W. L., Reagan, A. J., & Dodds, P. S. (2014). Collective Philanthropy: Describing and Modeling the Ecology of Giving. PloS one, 9(7), 1-20.
Grace, D., & Griffin, D. (2006). Exploring conspicuousness in the context of donation behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 11(2), 147-154.
Grace, D., & Griffin, D. (2009). Conspicuous donation behaviour: scale development and validation. Journal of consumer behaviour, 8(1), 14-25.
Guy, B. S., & Patton, W. E. (1989). The marketing of altruistic causes: understanding why people help. Journal of Consumer Marketing, 6(1), 19-30.
Hair Jr, J. F., Babin, B., Money, A. H., & Samouel, P. (2005). Fundamentos de métodos de pesquisa em administração.
Hibbert, S., & Horne, S. (1996). Giving to charity: questioning the donor decision process. Journal of Consumer Marketing, 13(2), 4-13.
Lee, S., Winterich, K. P., & Ross, W. T. (2014). I'm moral, but I won't help you: The distinct roles of empathy and justice in donations. Journal of Consumer Research, 41(3), 678-696.
Lee, Y. K., & Chang, C. T. (2007). Who gives what to charity? Characteristics affecting donation behavior. Social Behavior and Personality: an international journal, 35(9), 1173-1180.
Mainardes, E. W., Laurett, R., Degasperi, N., Lasso, S. (2015, Junho). Personal characteristics and external motivadors as antecedents to the act of money and/or goods donation. Anais do 14th International Congress of the Internacional Association on Public and Nonprofit Marketing, IANPM, Vitória, Espírito Santo, Brasil.
Marx, J. D., & Carter, V. B. (2014). Factors Influencing US Charitable Giving during the Great Recession: Implications for Nonprofit Administration.Administrative Sciences, 4(3), 350-372.
Mathur, A. (2013). Materialism and charitable giving: Can they co?exist?.Journal of Consumer Behaviour, 12(3), 149-158.
Merchant, A., Ford, J. B., & Sargeant, A. (2010). ‘Don't forget to say thank you’: The effect of an acknowledgement on donor relationships. Journal of Marketing Management, 26(7-8), 593-611.
Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707.
Mittelman, R., & Rojas-Méndez, J. I. (2013). Exploring Consumer's Needs and Motivations in Online Social Lending for Development. Journal of Nonprofit & Public Sector Marketing, 25(4), 309-333.
Opoku, R. A. (2013). Examining the motivational factors behind charitable giving among young people in a prominent Islamic country. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 172-186.
Osili, U. O., Hirt, D. E., & Raghavan, S. (2011). Charitable giving inside and outside the workplace: The role of individual and firm characteristics.International Journal of Nonprofit and Voluntary Sector Marketing, 16(4), 393-408.
Ottoni?Wilhelm, M. (2010). Giving to organizations that help people in need: Differences across denominational identities. Journal for the Scientific Study of Religion, 49(3), 389-412.
Sargeant, A. (1999). Charitable giving: Towards a model of donor behaviour.Journal of Marketing Management, 15(4), 215-238.
Sargeant, A., & Woodliffe, L. (2007). Gift giving: an interdisciplinary review.International Journal of Nonprofit and Voluntary Sector Marketing, 12(4), 275-307.
Wiepking, P., Scaife, W., & McDonald, K. (2012). Motives and barriers to bequest giving. Journal of Consumer Behaviour, 11(1), 56-66.
Teixeira, R. K. C., Gonçalves, T. B., & Silva, J. A. C. D. (2012). Is the intention to donate organs influenced by the public's understanding of brain death?.Revista Brasileira de terapia intensiva, 24(3), 258-262.
Whitehead III, G. I. (2014). Correlates of Volunteerism and Charitable Giving in the 50 United States. North American Journal of Psychology, 16(3), 531.
Wiepking, P., & Bekkers, R. (2012). Who gives? A literature review of predictors of charitable giving. Part Two: Gender, family composition and income. Voluntary Sector Review, 3(2), 217-245.
Wiepking, P., & Breeze, B. (2012). Feeling poor, acting stingy: The effect of money perceptions on charitable giving. International Journal of Nonprofit and Voluntary Sector Marketing, 17(1), 13-24.
Winterich, K. P., & Zhang, Y. (2014). Accepting inequality deters responsibility: How power distance decreases charitable behavior. Journal of Consumer Research, 41(2), 274-293.
Wymer Jr, W. W., & Samu, S. (2002). Volunteer service as symbolic consumption: Gender and occupational differences in volunteering. Journal of Marketing Management, 18(9-10), 971-989.
Yörük, B. K. (2013). The impact of charitable subsidies on religious giving and attendance: Evidence from panel data. Review of Economics and Statistics,95(5), 1708-1721.
Zago, A., Silveira, M. F. D., & Dumith, S. C. (2010). Blood donation prevalence and associated factors in Pelotas, Southern Brazil. Revista de Saúde Pública,44(1), 112-120.
Amato, P. R. (1985). An investigation of planned helping behavior. Journal of Research in Personality, 19(2), 232-252.
Andreoni, J. (1990). Impure altruism and donations to public goods: A theory of warm-glow giving. The economic journal, 100(401), 464-477.
Anik, L., Aknin, L. B., Norton, M. I., & Dunn, E. W. (2009). Feeling good about giving: The benefits (and costs) of self-interested charitable behavior. Harvard Business School Marketing Unit Working Paper, (10-012).
Bachke, M. E., Alfnes, F., & Wik, M. (2014). Eliciting donor preferences.VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations,25(2), 465-486.
Barcellos, R. F. (2014). O Comportamento dos doadores brasileiros: proposição e teste de um modelo explicativo. (Dissertação Mestrado em Administração) - Fundação Instituto Capixaba de Pesquisa em Contabilidade, Economia e Finanças - FUCAPE, Vitória, Espirito Santo, Brasil.
Bekkers, R., & Wiepking, P. (2006). To give or not to give, that is the question: How methodology is destiny in Dutch giving data. Nonprofit and Voluntary Sector Quarterly, 35(3), 533-540.
Bekkers, R., & Wiepking, P. (2007, October). Understanding philanthropy: A review of 50 years of theories and research. In 35th Annual Conference of the Association for Research on Nonprofit and Voluntary Action, Chicago.
Bekkers, R., & Schuyt, T. (2008). And who is your neighbor? Explaining denominational differences in charitable giving and volunteering in the Netherlands. Review of Religious Research, 74-96.
Bekkers, R. (2010). Who gives what and when? A scenario study of intentions to give time and money. Social Science Research, 39(3), 369-381.
Bekkers, R., & Wiepking, P. (2011a). Accuracy of self-reports on donations to charitable organizations. Quality & Quantity, 45(6), 1369-1383.
Bekkers, R., & Wiepking, P. (2011b). A literature review of empirical studies of philanthropy: Eight mechanisms that drive charitable giving. Nonprofit and Voluntary Sector Quarterly. 40(5), 924-973.
Bekkers, R., & Wiepking, P. (2011c). Testing mechanisms for philanthropic behaviour. International Journal of Nonprofit and Voluntary Sector Marketing,16(4), 291-297.
Bekkers, R., & Wiepking, P. (2011d). Who gives? A literature review of predictors of charitable giving part one: religion, education, age and socialisation. Voluntary Sector Review, 2(3), 337-365.
Bennett, R. (2003). Factors underlying the inclination to donate to particular types of charity. International Journal of Nonprofit and Voluntary Sector Marketing, 8(1), 12-29.
Borgonovi, F. (2008). Divided we stand, united we fall: Religious pluralism, giving, and volunteering. American Sociological Review, 73(1), 105-128.
Casale, D., & Baumann, A. (2013). Who gives to international causes? A sociodemographic analysis of US donors. Nonprofit and Voluntary Sector Quarterly. DOI:10.1177/0899764013507141.
Charities Aid Foundation. World giving index 2012: A global view of giving trends. Disponível em: <http://www.cafonline.org/PDF/WorldGivingIndex2012WEB.pdf>. Acesso em: 08 abr. 2015.
Charities Aid Foundation. World giving index 2014: A global view of giving trends. Disponível em: <http://www.cafonline.org/PDF/WorldGivingIndex2012WEB.pdf>. Acesso em: 08 abr. 2015.
Choi, N. G., & DiNitto, D. M. (2012). Predictors of time volunteering, religious giving, and secular giving: Implications for nonprofit organizations. organizations. Journal of Sociology and Social Welfare, 39 (3), 93.
Cronin-Gilmore, J., Bates, M., & Brown, D. (2014). Brand awareness: A community perception of a nonprofit organisation. Journal of Brand Strategy,3(2), 155-168.
Cunningham, M. R., Steinberg, J., & Grev, R. (1980). Wanting to and having to help: Separate motivations for positive mood and guilt-induced helping. Journal of Personality and Social Psychology, 38(2), 181-192.
Curtis, D. W., Evans, V., & Cnaan, R. A. (2015). Charitable practices of Latter-day Saints. Nonprofit and Voluntary Sector Quarterly, 44 (1), 146-162.
Du, L., Qian, L., & Feng, Y. (2014). Influences of altruistic motivation, shared vision, and perceived accessibility on microcharity behavior. Social Behavior and Personality: an international journal, 42(10), 1639-1650.
Du, X., Jian, W., Du, Y., Feng, W., & Zeng, Q. (2014). Religion, the nature of ultimate owner, and corporate philanthropic giving: Evidence from China.Journal of Business Ethics, 123(2), 235-256.
Eckel, C. C., & Grossman, P. J. (1998). Are women less selfish than men?: Evidence from dictator experiments. The economic journal, 108(448), 726-735.
Fong, C. M. (2007). Evidence from an experiment on charity to welfare recipients: Reciprocity, altruism and the empathic responsiveness hypothesis. The Economic Journal, 117(522), 1008-1024.
Gazley, B., & Abner, G. (2014). Evaluating a Product Donation Program: Challenges for Charitable Capacity. Nonprofit Management and Leadership,24(3), 337-355.
Germain, M., Glynn, S. A., Schreiber, G. B., Gelinas, S., King, M., Jones, M., ... & Tu, Y. (2007). Determinants of return behavior: a comparison of current and lapsed donors. Transfusion, 47(10), 1862-1870.
Gittell, R., & Tebaldi, E. (2006). Charitable giving: Factors influencing giving in US states. Nonprofit and Voluntary Sector Quarterly, 35(4), 721-736.
Gottesman, W. L., Reagan, A. J., & Dodds, P. S. (2014). Collective Philanthropy: Describing and Modeling the Ecology of Giving. PloS one, 9(7), 1-20.
Grace, D., & Griffin, D. (2006). Exploring conspicuousness in the context of donation behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 11(2), 147-154.
Grace, D., & Griffin, D. (2009). Conspicuous donation behaviour: scale development and validation. Journal of consumer behaviour, 8(1), 14-25.
Guy, B. S., & Patton, W. E. (1989). The marketing of altruistic causes: understanding why people help. Journal of Consumer Marketing, 6(1), 19-30.
Hair Jr, J. F., Babin, B., Money, A. H., & Samouel, P. (2005). Fundamentos de métodos de pesquisa em administração.
Hibbert, S., & Horne, S. (1996). Giving to charity: questioning the donor decision process. Journal of Consumer Marketing, 13(2), 4-13.
Lee, S., Winterich, K. P., & Ross, W. T. (2014). I'm moral, but I won't help you: The distinct roles of empathy and justice in donations. Journal of Consumer Research, 41(3), 678-696.
Lee, Y. K., & Chang, C. T. (2007). Who gives what to charity? Characteristics affecting donation behavior. Social Behavior and Personality: an international journal, 35(9), 1173-1180.
Mainardes, E. W., Laurett, R., Degasperi, N., Lasso, S. (2015, Junho). Personal characteristics and external motivadors as antecedents to the act of money and/or goods donation. Anais do 14th International Congress of the Internacional Association on Public and Nonprofit Marketing, IANPM, Vitória, Espírito Santo, Brasil.
Marx, J. D., & Carter, V. B. (2014). Factors Influencing US Charitable Giving during the Great Recession: Implications for Nonprofit Administration.Administrative Sciences, 4(3), 350-372.
Mathur, A. (2013). Materialism and charitable giving: Can they co?exist?.Journal of Consumer Behaviour, 12(3), 149-158.
Merchant, A., Ford, J. B., & Sargeant, A. (2010). ‘Don't forget to say thank you’: The effect of an acknowledgement on donor relationships. Journal of Marketing Management, 26(7-8), 593-611.
Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701-707.
Mittelman, R., & Rojas-Méndez, J. I. (2013). Exploring Consumer's Needs and Motivations in Online Social Lending for Development. Journal of Nonprofit & Public Sector Marketing, 25(4), 309-333.
Opoku, R. A. (2013). Examining the motivational factors behind charitable giving among young people in a prominent Islamic country. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 172-186.
Osili, U. O., Hirt, D. E., & Raghavan, S. (2011). Charitable giving inside and outside the workplace: The role of individual and firm characteristics.International Journal of Nonprofit and Voluntary Sector Marketing, 16(4), 393-408.
Ottoni?Wilhelm, M. (2010). Giving to organizations that help people in need: Differences across denominational identities. Journal for the Scientific Study of Religion, 49(3), 389-412.
Sargeant, A. (1999). Charitable giving: Towards a model of donor behaviour.Journal of Marketing Management, 15(4), 215-238.
Sargeant, A., & Woodliffe, L. (2007). Gift giving: an interdisciplinary review.International Journal of Nonprofit and Voluntary Sector Marketing, 12(4), 275-307.
Wiepking, P., Scaife, W., & McDonald, K. (2012). Motives and barriers to bequest giving. Journal of Consumer Behaviour, 11(1), 56-66.
Teixeira, R. K. C., Gonçalves, T. B., & Silva, J. A. C. D. (2012). Is the intention to donate organs influenced by the public's understanding of brain death?.Revista Brasileira de terapia intensiva, 24(3), 258-262.
Whitehead III, G. I. (2014). Correlates of Volunteerism and Charitable Giving in the 50 United States. North American Journal of Psychology, 16(3), 531.
Wiepking, P., & Bekkers, R. (2012). Who gives? A literature review of predictors of charitable giving. Part Two: Gender, family composition and income. Voluntary Sector Review, 3(2), 217-245.
Wiepking, P., & Breeze, B. (2012). Feeling poor, acting stingy: The effect of money perceptions on charitable giving. International Journal of Nonprofit and Voluntary Sector Marketing, 17(1), 13-24.
Winterich, K. P., & Zhang, Y. (2014). Accepting inequality deters responsibility: How power distance decreases charitable behavior. Journal of Consumer Research, 41(2), 274-293.
Wymer Jr, W. W., & Samu, S. (2002). Volunteer service as symbolic consumption: Gender and occupational differences in volunteering. Journal of Marketing Management, 18(9-10), 971-989.
Yörük, B. K. (2013). The impact of charitable subsidies on religious giving and attendance: Evidence from panel data. Review of Economics and Statistics,95(5), 1708-1721.
Zago, A., Silveira, M. F. D., & Dumith, S. C. (2010). Blood donation prevalence and associated factors in Pelotas, Southern Brazil. Revista de Saúde Pública,44(1), 112-120.
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Publicado
2018-07-01
Como Citar
Laurett, R., & Mainardes, E. W. (2018). Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens. Administração Pública E Gestão Social, 10(3), 188–198. https://doi.org/10.21118/apgs.v10i3.5092
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